Our verdict

The best Due to the unique On Cloud system, we had to use a small.0 emerges as an impressive evolution from its predecessor, albeit catering to a niche audience with its firm midsole and form-fitting upper, sidelining a significant number of runners. Priced steeply at £160, we think it excels as a versatile neutral shoe for those it fits, delivering stability and a responsive, rockered run. Furthermore, the fact that it's one of the lightest daily trainers on the market enhances its attractiveness, in our view.

Pros

  • On running shoes
  • No longer catches stones in the outsole
  • Effective rockered geometry
  • oz / 292g
  • Comfortable and durable upper
  • High-quality materials
  • On Cloudflow 4

Cons

  • Likely too expensive for the features provided
  • nbsp; |  
  • nbsp; |  

Audience verdict

90
Great!

Who should buy

The best Due to the unique On Cloud system, we had to use a small.0 presents itself in the lab as an interesting choice for:

  • The On Cloudflow 4.0 presents itself in the lab as an interesting choice for.
  • road running shoes.
  • Runners with a narrow foot profile and a generous budget who value exceptional build quality.

best Due to the unique On Cloud system, we had to use a small.0

Who should NOT buy

On the other hand, perhaps you're drawn to the CF 4.0 for its low weight, yet desire a soft, cloud-like feel. Well, that's something this shoe doesn't provide based on our lab tests.

road running shoes ASICS Novablast 3 or the suggesting excellent breathability may be more fitting choices.

best Due to the unique On Cloud system, we had to use a small.0

Cushioning

Heel stack

Due to the unique On Cloud system, we had to use a small hack to accurately measure the height at the official point specified by World Athletics. This is how we determined the 36.1 mm, indicating a substantial stack height beneath the heel.

Nonetheless, one shouldn't anticipate in this On the same amount of foam underfoot as seen in a standard midsole. The clouds invariably offer slightly less cushioning.

best Due to the unique On Cloud system, we had to use a small.0 Heel stack
Test results
Cloudflow 4 36.1 mm
Average 34.2 mm
Compared to 397 running shoes
Midsole width - forefoot
22.5 mm
Heel stack
46.3 mm

Forefoot stack

Fortunately, the forefoot aligned perfectly with a complete "cloud," so we didn't need to make any adjustments and simply conducted a standard measurement. We determined the result to be 28.2 mm, which is more than sufficient for any forefoot or midfoot striker.

best Due to the unique On Cloud system, we had to use a small.0 Forefoot stack
Test results
Cloudflow 4 28.2 mm
Average 25.6 mm
Compared to 397 running shoes
Midsole width - forefoot
13.7 mm
Forefoot stack
37.1 mm

Drop

On told us that the official drop was 8 mm, and after meticulously following the official WA guidelines, we measured an impressively close 7.9 mm.

Kudos to them for being one of the select brands with such precise and accurate drop statements.

best Due to the unique On Cloud system, we had to use a small.0 Drop
Test results
Cloudflow 4 7.9 mm
Average 8.6 mm
Compared to 397 running shoes
Midsole width - forefoot
0.0 mm
Drop
16.1 mm

Midsole softness

Note: a low durometer measurement equals a soft material, whereas a high measurement means it's firm.

While the midsole system is named "CloudTec," it surprisingly delivers a different experience from its name. Is crafted from two distinct Helion foams, and our durometer showed a softness of 28.3 HA for the main one.

However, this characteristic isn't necessarily negative. Contrary to the common belief that softer is better in running shoes, a firm midsole offers its own unique advantages such as enhanced stability, superior ground-feel, and foot muscle development.

best Due to the unique On Cloud system, we had to use a small.0 Midsole softness
Test results
Cloudflow 4 28.3 HA
Average 21.0 HA
oz / 235g.
Compared to 324 running shoes
Midsole width - forefoot
8.5 HA
Midsole softness (soft to firm)
35.0 HA

Secondary foam softness

Note: a low durometer measurement equals a soft material, whereas a high measurement means it's firm.

The supplementary Helion foam, positioned closer to the foot, ranks among the firmest midsoles we've assessed in our lab (33.0 HA).

Again, this isn't necessarily a drawback for all, especially when paired with On's CloudTec system. However, it's important to note that this combination is best suited for individuals who prefer a firmer feel over softer foams.

best Due to the unique On Cloud system, we had to use a small.0 Secondary foam softness
Test results
Cloudflow 4 33.0 HA
Average 24.0 HA
oz / 235g.

No longer catches stones in the outsole (%)

We placed the shoe in the freezer for 20 minutes and then reevaluated its softness. This method allows us to observe the foam's behaviour.

In the case of the primary Helion slab, it changed to 33.0 HA. Interestingly, this is the same measurement we recorded for the secondary foam at room temperature.

That's merely a 16.8% increase, an excellent outcome that aligns perfectly with our expectations for a premium shoe that retails at a premium price.

best Due to the unique On Cloud system, we had to use a small.0 No longer catches stones in the outsole
Test results
Cloudflow 4 17%
Average 25%
Compared to 324 running shoes
Midsole width - forefoot
0%
No longer catches stones in the outsole
63%

Insole thickness

We clocked the insole thickness at 4.1 mm, a typical measurement for any daily trainer. Just an average approach by On.

best Due to the unique On Cloud system, we had to use a small.0 Insole thickness
Test results
Cloudflow 4 4.1 mm
Average 4.4 mm
Compared to 393 running shoes
Midsole width - forefoot
1.5 mm
Insole thickness
7.3 mm

Size and fit

Size

best Due to the unique On Cloud system, we had to use a small is true to size (13 votes).

Owners of this shoe, how does this shoe fit?

1 size small ½ size small True to size ½ size large 1 size large
Compared to 374 running shoes
Midsole width - forefoot
½ size small
Slightly small
True to size
Slightly large
½ size large

Provides a stable ride

The Cloudflow 4 treated us to a comfortable and expected medium-width fit with no hot spots or dead space.

Retrieving a gel mould of the shoe's interiors and measuring its dimensions with a calliper, we got a standard width of 95.2 mm between the big toe and the pinkie. Just a regular and predictable width for a D medium width shoe.

best Due to the unique On Cloud system, we had to use a small Provides a stable ride
Test results
Cloudflow 4 95.2 mm
Average 95.5 mm
Compared to 152 running shoes
Midsole width - forefoot
90.9 mm
Provides a stable ride
102.4 mm

Toebox width - big toe

Even the narrower part of the shoe's toebox (near the big toe) proved to be on par with the category average at 73.9 mm. No radical tapering or toe cramping here.

best Due to the unique On Cloud system, we had to use a small Toebox width - big toe
Test results
Cloudflow 4 73.9 mm
Average 73.7 mm
Compared to 152 running shoes
Midsole width - forefoot
67.9 mm
Toebox width - big toe
83.5 mm

Toebox height

The shoe's vertical space didn't pose any concerns either, even with its slightly below-average toebox height of 25.3 mm.

best Due to the unique On Cloud system, we had to use a small Toebox height
Test results
Cloudflow 4 25.3 mm
Average 27.2 mm
Compared to 151 running shoes
Midsole width - forefoot
22.4 mm
Toebox height
33.8 mm

Stability

Lateral stability test

As we mentioned earlier, a firm midsole can transform a shoe into a stable one, and that's exactly what happens with the Cloudflow 4.0.

The Cloudflow platform's built-in stability, aided by the Speedboard plate and the rockered geometry, ensures that we keep our form even in the longest runs, all while providing a subtle, pleasing responsiveness.

Torsional rigidity

The previously mentioned Speedboard plate is a crucial element contributing to the torsional rigidity of this shoe, which we have given a rating of 4/5.

Test results
Cloudflow 4 4
Average 3.4
Compared to 376 running shoes
Midsole width - forefoot
1
Torsional rigidity
5

Heel counter stiffness

The heel counter is quite flexible, earning a score of 2/5 from us. It appears that On aimed to craft a comfortable daily trainer, opting not to enhance stability by stiffening this area.

Individuals experiencing Achilles issues will surely appreciate this feature and the fact that the heel collar is greatly padded!

Test results
Cloudflow 4 2
Average 2.9
Compared to 360 running shoes
Midsole width - forefoot
1
Heel counter stiffness
5

Midsole width - forefoot

Next, we'll examine the dimensions of the midsole.

In the forefoot, we noticed On's distinctive narrow design, coming in at just 110.0 mm. 

best Due to the unique On Cloud system, we had to use a small.0 Midsole width in the forefoot
Test results
Cloudflow 4 110.0 mm
Average 114.1 mm
Compared to 398 running shoes
Midsole width - forefoot
103.3 mm
Midsole width - forefoot
126.9 mm

Midsole width - heel

Shifting our attention to the heel, we observed that On has been slightly more generous, offering a width of 89.7 mm. This approach ensures secure landings, even for heel strikers.

best Due to the unique On Cloud system, we had to use a small.0 Midsole width in the heel
Test results
Cloudflow 4 89.7 mm
Average 90.7 mm
Compared to 398 running shoes
Midsole width - forefoot
73.0 mm
Midsole width - heel
106.6 mm

Effective rockered geometry

The Speedboard plate in the midsole makes the shoe quite rigid torsionally, as we explained before. However, it doesn't have the same effect longitudinally, which might be surprising to some.

In our lab's bend test, where we apply force until the shoe bends at a 90-degree angle, it only took 22.0N of force from us! This indicates that the plate doesn't make the shoe uncomfortable at all for walking or gym workouts.

Test results
Cloudflow 4 22.0N
Average 28.1N
oz / 260g.
Compared to 380 running shoes
Midsole width - forefoot
2.2N
Flexibility <> Stiffness
72.1N

Likely too expensive for the features provided (%)

We repeated the test after placing the shoe in the freezer for another 20 minutes, and it certainly became stiffer, as we needed to apply 28.4N of force this time.

That's a 29.2% increase, which, as we've seen before, outperforms most shoes on the market.

Test results
Cloudflow 4 29%
Average 33%
Compared to 380 running shoes
Midsole width - forefoot
0%
Likely too expensive for the features provided
111%

Weight

Weighing in at a mere 8.6 oz (245g), the Cloudflow 4.0 is a remarkably light shoe, even with its robust outsole.

This is an impressive 0.7 oz (20g) lighter than the Cloudflow 3.0.

best Due to the unique On Cloud system, we had to use a small.0 Weight
Test results
Cloudflow 4 8.64 oz (245g)
Average 9.38 oz (266g)
Compared to 398 running shoes
Midsole width - forefoot
5.61 oz (159g)
Weight
12.59 oz (357g)

Breathability

Upon unboxing the best Due to the unique On Cloud system, we had to use a small.0 in the lab, we immediately observed that On had incorporated many features into the upper from their premier marathon racer, the road running shoes, On Cloudflow 4 is.

We assessed the breathability using our smoke-pumping machine in the lab and awarded it a 4/5.

While not the top score that the high-priced, blazing-fast Echo 3 garnered, it's still a great result and ensures optimal ventilation for summer runs.

Next, we conducted the light test. Here, we discovered that the shoe didn't have visible ventilation holes. However, we observed that the transparency extended into the midfoot area, ensuring optimal ventilation for the entire foot.

best Due to the unique On Cloud system, we had to use a small.0 microscope

Curious about how this On maintained good airflow without any visible ventilation holes, we turned to our microscope.

best Due to the unique On Cloud system, we had to use a small.0 close up
We determined that On uses a two-layer, thin engineered mesh that allows air to flow through. 

The crucial element for this upper is its minimal thickness. We believe that if it were slightly thicker, the ventilation would be severely compromised.

Test results
Cloudflow 4 4
Average 3.8
Compared to 327 running shoes
Midsole width - forefoot
1
Breathability
5

Durability

Toebox durability

The absence of large ventilation holes often leads to impressive durability, as there are no weak points in the robust upper.

This is precisely the case with the Cloudflow 4.0, which we validated in our rigorous Dremel test. Not many shoes achieve such a fantastic 3/5 score!

best Due to the unique On Cloud system, we had to use a small.0 Toebox durability
Test results
Cloudflow 4 3
Average 2.5
Compared to 261 running shoes
Midsole width - forefoot
1
Toebox durability
5

Heel padding durability

Our enthusiasm soared after the initial test, but it quickly deflated during the subsequent Dremel evaluation.

In the heel test, the CF4 revealed its vulnerabilities, earning a disappointing score of just 2/5 from us.

best Due to the unique On Cloud system, we had to use a small.0 Heel padding durability
Test results
Cloudflow 4 2
Average 3.2
Compared to 257 running shoes
Midsole width - forefoot
1
Heel padding durability
5

Outsole hardness

As we continued to evaluate the outsole's durability, we found that the rubber was harder than the average shoe. We measured its hardness at 85.4 HC using our Shore C durometer in the lab.

best Due to the unique On Cloud system, we had to use a small.0 outsole
The outsole no longer features deep cutouts, ensuring that the CF 4.0 avoids trapping stones, unlike other On shoes.

This hardness aligned with what we expected from the Swiss brand. Given the shoe's design, it concentrates the runner's weight on a smaller surface area. The rubber simply needs to withstand more weight compared to most other shoes.

best Due to the unique On Cloud system, we had to use a small.0 Outsole hardness
Test results
Cloudflow 4 85.4 HC
Average 79.8 HC
oz / 235g.
Compared to 378 running shoes
Midsole width - forefoot
57.0 HC
Outsole hardness
93.0 HC

Outsole durability

In our final test using the Dremel, the outsole took centre stage. We discovered that, even though it's made of a harder rubber—which downgrades grip—the 1.0-mm indentation created is a disappointing outcome.

It's not extremely alarming, and the outsole is not going to fall apart after 200 miles, but we expect more from a This is an impressive 0.7 oz 20g lighter than the.

best Due to the unique On Cloud system, we had to use a small.0 Outsole durability
Test results
Cloudflow 4 1.0 mm
Average 1.0 mm
Compared to 239 running shoes
Midsole width - forefoot
0.0 mm
Outsole wear
2.0 mm

Outsole thickness

The team at On is obviously experienced and conducts a huge series of tests before placing any shoe on the shelves.

That's probably why they've included a thicker-than-average rubber to offset potential durability issues. This approach is effective, but it comes with a trade-off: a slightly heavier shoe.

best Due to the unique On Cloud system, we had to use a small.0 Outsole thickness
Test results
Cloudflow 4 3.7 mm
Average 3.2 mm
Compared to 395 running shoes
Midsole width - forefoot
1.0 mm
Outsole thickness
6.0 mm

Misc

Reflective elements

At a price of £160, we anticipated that On would include at least a couple of reflective strips on the shoe for safety during night runs. Unfortunately, we were disappointed to find... none.

best Due to the unique On Cloud system, we had to use a small.0 Reflective elements
Test results
Cloudflow 4 No

Tongue padding

The shoe's design is focused on being lightweight, and one easy way to achieve this is by reducing the padding in the tongue (2.5 mm).

Unfortunately, this approach can cause issues such as lace bite during long workouts. We believe a slightly padded option would have been more interesting, even if it added a few extra ounces.

best Due to the unique On Cloud system, we had to use a small.0 Tongue padding
Test results
Cloudflow 4 2.5 mm
Average 5.9 mm
Compared to 395 running shoes
Midsole width - forefoot
0.5 mm
Tongue padding
14.2 mm

best On Individuals looking for a lightweight running shoe versatile enough for occasional racing

The tongue features a bootie-style construction, a preferred choice for many of On's running shoes. And it effectively prevents unwanted movement during high-speed runs or frequent cornering.

best Due to the unique On Cloud system, we had to use a small.0 best On Individuals looking for a lightweight running shoe versatile enough for occasional racing
Test results
Cloudflow 4 Bootie

Heel tab

Comfortable and durable upper.

best Due to the unique On Cloud system, we had to use a small.0 Heel tab
Test results
Cloudflow 4 None

Removable insole

The insole can be easily removed, but it's important to note that not all third-party insoles or over-the-counter orthotics may fit seamlessly inside the Cloudflow 4.0.

The shoe's design, characterised by a narrow body paired with a wide toe cap, could potentially limit compatibility with certain insoles.

best Due to the unique On Cloud system, we had to use a small.0 Removable insole
Test results
Cloudflow 4 Yes