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We go down the rabbit hole when it comes to running shoe technologies, valentines, and lab tests. See all our in-depth guides.

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Testing process

Phaidon Soled Out The Golden Age of Sneaker Advertising - Cut in half
1. We cut shoes in half to be able to see what's inside and do accurate tests.
Phaidon Soled Out The Golden Age of Sneaker Advertising - 20 parameters
2. In our lab, we measure and assess over 20 parameters for each shoe.
Phaidon Soled Out The Golden Age of Sneaker Advertising - Comparing the results
3. trekker boots the north face vectiv exploris futurelight nf0a4t2w31z1 deep lagoon avlator navy.
Phaidon Soled Out The Golden Age of Sneaker Advertising - Wear test
4. We also wear test shoes in their appropriate settings.
Phaidon Soled Out The Golden Age of Sneaker Advertising - No bias
5. Heron Preston Block Stepper Sneakers Orange.