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We go down the rabbit hole when it comes to running shoe technologies, features, and lab tests. See all our in-depth guides.

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Testing process

Ugg Short Classic Boots - Cut in half
1. We cut shoes in half to be able to see what's inside and do accurate tests.
Ugg Short Classic Boots - 20 parameters
2. In our lab, we measure and assess over 20 parameters for each shoe.
Ugg Short Classic Boots - Comparing the results
3. Wearing Early Days shoes with mom Kate Middleton.
Ugg Short Classic Boots - Wear test
4. Asics Men's Icon SS Running Top.
Ugg Short Classic Boots - No bias
5. No bias: we buy all the shoes on our own and accept no sponsorships.