900+ shoes reviewed and cut in half

13 currently testing

14 Cole Haans IPO

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Set Of 2 Cole Dining Chairs With Black Legs | Guides

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Testing process

Cole Haan Confirms It's Preparing for an IPO - Cut in half
1. We cut shoes in half to be able to see what's inside and do ZEROGRAND tests.
Cole Haan Confirms It's Preparing for an IPO - 20 parameters
2. In our lab, we measure and assess over 20 parameters for each shoe.
Cole Haan Confirms It's Preparing for an IPO - Comparing the results
3. Our tests are standardized, and our results are comparable.
Cole Haan Confirms It's Preparing for an IPO - Wear test
4. Cole Atkins and Esther Erb Headline NYRR Midnight Run.
Cole Haan Confirms It's Preparing for an IPO - No bias
5. No bias: we buy all the shoes on our own and accept no sponsorships.